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Obey is considered as one of the pioneer of streetwear brands around the world. The brand was established by Shepard Fairey in 2001. The designer, who was first known for his ‘Andre the Giant Has a Posse’ campaign,
extended his range of work by creating apparel that goes align with his populist objectives, visions, using the pieces as another canvas to spread his art and message to the public. The brand takes influence from skateboarding, counterculture punk rock, and also take cues from popular culture, commercial marketing, as well as political views. From the ideas, come urban-inspired collections featuring high-quality, unique graphic prints and graffiti stencil designs finished with modern edgy twist. By keeps designing sensational clothing that hugely carries underground culture and contemporary art, Obey will always have a special place in the hearts and wardrobes of streetwear aficionado.
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