Heron Preston
Parsons School of Design graduate, Heron Preston, launched his eponymous label in 2017 that projects his unique perspective of the world through rich collection of apparels,
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which theme takes on the internet, youth, and counterfeit culture. After working numerous times with mega sports brand Nike and become the creative consultant to Kanye West for the Life of Pablo and Yeezy fashion label, Heron Preston finally released his original work, which includes men’s and women’s ready-to-wear pieces with graphic embellishment and utilitarian aesthetic, which earned him collaborations with the likes of Virgil Abloh, head designer of the most-talked about streetwear brand Off-White. As a multi-talented individual that also conquers the role of an artist, creative director, content creator, and DJ; Heron Preston commits to continuously incorporates street-style influences and statement throughout his work to further explore the value and meaning of authenticity in today’s sartorial landscape.
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