HELMUT LANG
Helmut Lang is an Austrian fashion brand known for its minimalist aesthetic, edgy, and bold collections. His first career as a designer started after his friends raved Lang's design for T-shirt and pants.
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He was invited to present his collection in Paris 1986 and he got the immediate attention and people started to love his design. Lang's unique blew up intensely that he used uncommon materials such as rubber, and metallic fabrics. Helmut Lang brand still continues today but has been overcome without Lang's involvement since 2005.
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