Fjällräven was founded IN 1960 by Åke Nordin. This Swedish company specialized in outdoor equipment such as rucksacks, clothing, tents, sleeping bags. (Read More) Fjällräven is loved and worn over many years of wanders out in the fresh air. Nordin found that most backpacks on sale were discomfort to wear, so he designed the bag from tent fabric. His design is to prevent discomfort back problems. Nordin felt like to create a Swedish promising brand for ordinary people. (Read Less)