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Founded in 1949 in Kobe, Japan by Kihachiro Onitsuka, the designer invented the first ASICS shoes under Onitsuka Tiger name. It started when Kihachiro's commitment to encourage youth health through sport.
The energy of Japan resonates in each collection of the shoes, apparel, and accessories. Kihachiro Onitsuka was a former military officer that built his dream by raising post-war youth self-esteem through sports and science. This brand is one of the oldest shoe companies in Japan. With the mixture of tradition and modernity, heritage and contemporary, the brand's collections fulfill a solemn promising products.