After gaining a name in the pro-skater communities and later work together with Adidas to release his Premiere ADV Primeknit, Lucas Puig and two of his partners, Clement Brunel and Stephen Khou, (Read More) established Hélas in 2011, a French skate-based brand that since its launch has garnered cult following. The clothing line started off with a firm line in headwear, but they have altered smoothly into a clean range of garments and skate essentials such as hooded jackets, tracksuits, graphic tees, classic caps, board stickers, and many more. The designers translate their good humor traits into light-footed approach of skateboarding and streetwear must-haves. Hélas features basic, colorful collections, with clean and timeless touches as well as European skate twist. Through meticulous details and functional pieces, Hélas has gained tremendous success in being an independent skate company for skaters, by skaters. (Read Less)